New Power Chiropractor

plan for marketing and show
Create a brand that people are excited about. Gain clients that are dedicated and will evangelize the brand Establish K’Monte as a leader/celebrity in the health community. Using the Team approach Jack will act as director of all elements of the campaign and have monthly meetings with heads of all departments so everyone is on the same page and working symbiotically for the best possible outcome.

ASSETS

​Tools and guidelines to insure brand stays consistent from fonts to images $3500
Branding
$1500 brand package
Clarify all branding assets and establish how to communicate while staying on brand. 
Logos
A few different applications
​(Dark or light backgrounds) 
Font
Main Font
​Sub fonts
Color Pallet
​Main and complementary colors
photos
$1000
Location $250
Headshots $500
​And other images of interest $250 
Bio videos
Personal video explaining the WHY
This could be done as an interview with an actor or solo
​$500 (filmed same day as FAQ) 
FAQ Videos
Short series of explanation videos for clients new and current aspects such as
Booking appointment
Where you're located
How to prepare
Aftercare
​Ext $500 (filmed same day as bio)

WEB

Home base features
Location
Chanel to see full episodes
Social media hub
Online booking
Merch
Calendar of events
Funneling
Customer relationship management software
Initial set up of $3500 then will be able to roll out slowly starting closer to the new year
​$1,000 - $5,000 per month
hOME
The landing page that is the hub for all your activity​
BOOKING
Online resource for clients to self-schedule. ​
sHOW (NEW POWER & YOU)
Home for all episodes filmed with links and info ​
BLOG
​The current implementation of social events and news related to the practice
MERCH
​On-Demand stores reinforce brand loyalty and additional revenue source
FAQ
​Space for people to explore more of your services as well as get quick answers to common questions (can be searchable)

SOCIAL MEDIA

All social media include purchasing ads to increase visibility
Develop independence strategies for each social media platform that still aligns with the brand.
All social media pushes people towards engagement and services.
The secondary goal is to become an influencer within the social media space
$750 - $3,500 monthly
​Initial set up of 1500 
iNSTAGRAM
fACEBOOK
Grow followers and manage media posts
yOUTUBE
Grow following to be a strong platform for communicating brand and share information
pODCAST pLATFORMS
Using audio from filmed episodes and push out to podcast platforms to maximize acquired footage/content

CONTENT

This includes videos, still images and other creative pieces to promote brand awareness or encourage celebrity status
VIDEO
All video assets created this can be both in studio or on location
BIO & FAQ
A series of short clips done in a studio with the smaller crew to create 1-3 minute videos
2 camera
Audio
Editing
Graphics
​$1,000/hour
NEW POWER & YOU
Traveling show going to where the artist is, discussing and engaging with them in their space. 
​Gaining an understanding of how they move/work/create and showing them ways to improve their health by option and chiropractic work 
ASSETS CREATED
25-35 min show
5 social media clips 1-3 min
3 vertical advertisement clips
Blooper clips
Still images
BTS
​Fine art image 
STILL IMAGE
$1000
​Fine art image per shoot 
PRODUCTION COST
Day rate for production.
$11,050.
(Per episode cost $3.685 based on filming 3 in 1 day)
The goal of filming 3 per day is to increase efficiency and cost-effectiveness.
Estimated time to film 2 hours
30min set up
1 hour to film
30min breakdown
$1150 Program
director and video village
$2500 Camera
3 camera opperatiors
3 cameras
$300 Lighting
$300 PA
$1400 Audio
$2400 Editor 
Fine art images
$3,000
(8 Crew)
1 Director
3 Camera operators
1 Audio engineer
2 PA
​1 Editor
PROGRAM
$1150 
DIRECTOR
$750
​Responsible to maintain the shoot, choose camera angles 
MOBILE VIDEO VILLAGE​
​$400 day 
CAMERA DEPARTMENT
​$2500 
CAMERA
$900
​$300 per camera per day (3 Cameras) 
CAMERA OPERATOR
$1500
Total of 3 operators to be able to run 3 cameras $500 per day rate
CAMERA MOVEMENT
$100 Gimbal 
editing
$2400
3 hours of footage, (8 hours per hour of footage) 24 hours at $100
​Including motion graphics editing all mini clips intro outro and credits
lighting
$300
4 light kit 
AUDIO
$1400 
productION assistant
$300 2 PAs for the day
PA to assist on set with moving lights and getting BTS footage
​$150 per day 
PHOTOGRAPHY
​All images from Properity to fine art

Art of Chiropractic
Series of images with the artist and graphics overlay showing the spine in motion
​1000 per finished image
Photography 500
Editing and graphics 500
Possible use
T-shirts Merch
Gallery show
Wall art @ NPC
Social Media

Headshots
The pool of stock images for marketing promotion of speaking events.
Can include team images
Studio rate $500/hour retouching $25/15 min
Photography / Realestate images
Properity images for websites and PR
Shooting and final editing of images
$250/hr Photography time (editing included) on average upto 20 images per hour


SUPPORT

This includes all team to help effectively manage project. Providing a single point person who will know the status of all departments progress.
PROJECT COORDINATOR
[email protected] will be the main project coordinator for the project
(Person is TBA, temporally Cee Cee will be running this position)
Dedicated person to coordinating filming aligning guests and working with both web and social media teams to ensure timelines and execution
As clout grows begin to funnel in sponsorship and other paid advertisements for programming
$2,500 - $5,000

Project Coordinator / Communication tools
Email ( [email protected] ) and Trello have already been set up
​Trello is a communication tool that allows users access to information this allows us to have a hub for production and marketing
ACCOUNTING
Dedicated CPA
to ensure the books are kept in order and all accounts in good standing. As the project grows and begins to be profitable insure transparency and simplicity
$500 month

INCOME

The objective is for this entire marketing/production team to be profitable for this project we can leverage opportunities to add income while staying on brand and developing a further, reach. 
ONLINE STORE
Place where fans can show support
MERCH
​On demand store (no inventory and direct shipping to customer)
​T-shirts hoodies and other printable Merch 
CLASS
​Pre recorded instruction on specific topics
GUEST SPEAKING
​Rate for speaking and being established expert
SPONSORS
Paying for advertising on your show or endorsements
AFFILIATE LINKS
Income for referring people to specific products

TIMELINE

Beginning ASAP to develop format for a weekly show featuring artist, this will provide content for social media and grow the brand.  The ultimate goal will be for this endeavor to be profitable with in 2 years I believe it is possible much sooner.
 
Committing to a minimum of 30 shows in the next 3 months, Filming 3 episodes in 1 days helping keep cost down and will require 10-12 days of filming. 
 
Create a full calendar that will be used to release the videos and media champagnes starting Jan 1 and using all other acquired assets to begin promotion on all platforms. 

​Phase 1
(September 9th) Intake
what brand looks like,
Build show mad lib
Outline potential guests and look at dates to begin filming.
Begin logo design

Phase 2
(Week of September 20th)
Hire coordinator
Bring in web and social media to develop a plan for marketing
Film first 2 episodes.
Review and critique
Discus Merchandise
Review logo

Phase 3
(Oct 4th - 29th) Film 15 episodes
Web draft
Social media outline
Logo/branding  confirmed

Phase 4
(Nov 1st -Dec 6th)
Headshots promo images Bio videos Website
Social media - Film 15 episodes
Review success of social media and address and critiques

Phase 5
(Dec 13th -Jan 10th) launch website
Begin social media
Review the growth social media demand for the show.

BUDGET


​One time cost
3500 Brand identity package with photos and
3500 Web Development
1500 Social Media
110,550 for 30 episode’s with multi edits and a fine art poster for each image ($3,685 per episode.)

119,050 total

Monthly maintenance
2500 Web Funneling Starting Nov 1
1250 Social Media Starting Nov 1
2500 support Starting Sept 20
500 accounting Starting Oct 1

Payments

Phase 1
(September 9th)
Payment 23,810

Phase 2
(Week of September 20th)
Payment 23,810
Monthly 2,500
Total

Phase 3
(Oct 4th - 29th)
Payment 23,810
Monthly 3,000
Total

Phase 4
(Nov 1st -Dec 6th)
Payment 23,810
Monthly 6750
Total

Phase 5
(Dec 13th -Jan 10th)
Payment 23,810
Monthly 6750
​Total